Onslow Memorial Hospital Marketing Department, North Carolina

Media Award

The Media Award recognizes a media presentation – television, radio, internet or print – that portrays emergency nursing in a positive, accurate and professional manner. This presentation may have been created to educate the consumer about or advocate for emergency nursing or emergency care issues.

The Onslow Memorial Marketing Department is a small team of three: a PR and marketing manager, a marketing assistant, and a physician relations specialist. The team collaborated closely with the ED and other departments to develop relevant marketing content for its One Great Team campaign. The marketing team partnered with the ED staff to identify individuals who had positive experiences and were willing to share their patient testimonials.

Teammates at Onslow are close-knit and work together as One Great Team, united by a common goal to uplift and highlight Onslow Memorial Hospital’s services.  Onslow’s marketing staff significantly expanded the facility’s digital presence through strategic social media, website, video, and advertising initiatives.